PokerStars British isles, aspect of Flutter Amusement, has introduced a new marketing campaign to assistance Missing People today, a British isles charity devoted to bringing the 176,000 kids and grownups that go lacking each and every year back collectively with their people.
Eaqrlier in the yr, Flutter introduced that it would be teaming up with Missing People in a partnership that requires utilising the collective arrive at of the Group’s Uk manufacturers, such as Paddy Electric power, Betfair, Sky Bet and PokerStars Uk to raise awareness and to increase the charity’s campaigns. The #TogetherforMissing partnership is seeded by a £150,000 donation from Flutter to guidance Missing Individuals around a 12 month period.
PokerStars United kingdom and Missing People released their marketing campaign on November 17 at a media celebration at London’s Hippodrome Casino, in which PokerStars’ new Mega Series was also having spot. Visitors observed a screening of a new marketing campaign movie to elevate recognition of Missing People’s vital work, and also read from Sue Hammett, Flutter’s Group Head of CSR, Jo Youle, CEO of Lacking Folks, and the mothers and fathers of Anthony Stammers, lacking considering the fact that 2012.
The evening ongoing with a poker function for media and invited visitors. PokerStars United kingdom also introduced a new deck of cards which are lacking their Kings, Queens and Jacks, and display screen the Lacking Folks helpline amount for anyone who requires guidance. As very well as currently being gifted to attendees at the start event, these limited-version decks will be designed readily available to players at PokerStars stay occasions.
Sue Hammett, Team Head of CSR at Flutter, mentioned:
“It was a actual delight to assemble at the Hippodrome with the remarkable attendees from Lacking Individuals, who perform endlessly to aid reunite beloved kinds. We have been honoured to have the Stammers family members with us who were courageous enough to share their story. This experienced an impression on all people in the area and highlighted even additional the worth of supporting Lacking Persons. This is yet another significant step in our relationship with Missing People and we hope that our support will go on to aid reunite people across the Uk.”
Jo Youle, CEO at Lacking Folks, stated:
“Missing Men and women is pleased to have the prospect to perform with Flutter to aid get to an grownup viewers at substantial hazard of going missing – adult males aged 18-39. Our assist exists for any missing particular person, every working day of the yr. By means of this partnership we will also be equipped to highlight older people who are lacking. We know alternatives like this to get the concept out implies so substantially for households of missing men and women that the charity supports.”