Pixel Federation goes again to Slovakian roots to ramp up its profitable CSR method – European Gaming Industry Information


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The biggest recreation developer in Slovakia, Pixel Federation, has invested the previous 14 years rising efficiently, now boasting a staggering €47.8m once-a-year profits in 2020 and 120 million loyal gamers across worldwide markets, even so it has also constantly focused by itself to contributing to Slovakia’s improvement. A strong concentrate on responsible small business approach has constantly been crucial to Pixel Federation’s functions and supporting its hometown of Bratislava was main to the CSR. Pixel rose admirably to the problem of the pandemic, with aim splitting from its extended-standing instruction and revolutionary enhancement, in the direction of fundraising methods for frontline staff, and now Pixel is adapting its CSR strategy at the time all over again, to focus on the atmosphere.

Actively contributing to the eco-friendly struggle swept the video games business last Summer months, with initiatives this kind of as Enjoying for the World and Environmentally friendly Recreation Jams pointing the highlight on to the impact avid gamers and respective builders can have on world wide difficulties. A sector seriously scrutinised for its environmental footprint and carbon waste, it was an essential step for activity developers to just take in direction of counteracting their worldwide footprint and signing up for jointly to conserve the environment. For Pixel Federation employees and expansive player communities, doing their bit for the earth carries on to be a poignant difficulty and so the business has pledged to dedicate a substantial portion of its future CSR to a amount of environmental initiatives.

“Education, the environment, tradition and activity are however only an appendix on the edge of many Slovakians’ being familiar with of existence techniques. It’s a extended-term and unchanged condition in non-toughness sectors as they do not have a quick return on investment decision. We want to make sure that the Slovakia we depart guiding is better than the just one we had been born into,” says Co-Founder, CSR Technique direct and CLO, Lucia Šickova.

Breath of fresh air

Pixel Federation is a organization rooted in robust neighborhood values, and the connect with from the players and personnel was clear the natural environment is important to our larger survival, and a worthwhile and meaningful expense. Rolling up its sleeves to get again to its founding roots, the corporation selected to collaborate with Bratislava city on the 10,000 trees undertaking, the very first 12 of which, planted by means of this green initiative, presently stand proud on Šancova Street in Bratislava.

“I see this exercise as a partnership with the city. Our commitment is not personal or company PR, our enthusiasm is affect and a little something that will outlive all of us,” opinions Co-Founder and former CEO, Šimon Šicko

Alongside dedicating time and funds to the 10,000 trees job, Pixel Federation will also work closely with BROZ (Bratislava Regional Conservation Affiliation) which provides together specialist conservationists committed to the safety and restoration of exceptional habitats in the Slovakian mountain variety, Minimal Carpathians. These mountains are target to intensive felling, often of healthy trees, leaving at the rear of a sparse and barren atmosphere. Funding from Pixel Federation will be utilized to mark nutritious trees for forest rescue and rejuvenation of the community habitat.

With these projects currently underway, Lucia is determined that Pixel Federation’s assistance for broader attempts won’t be set, to let for spontaneous assist where wanted. “Our CSR technique has often been a combination of lengthy-term, steady aid for the jobs we believe in, as perfectly as one particular-time guidance for efforts we see as an urgent want. In modern many years, we have also supported the Kramáre Healthcare facility, the nicely-recognized Pink Nose initiative, and targeted our attempts to fundraise for frontline staff when the COVID-19 pandemic very first hit Slovakia,” affirms Lucia.

The final results stand firm

At the birth of Pixel Federation’s charitable ventures, the primary ambition was to raise recognition of gaming and give options for youthful persons to inspire fostering creativeness and progressive techniques, a discipline that Slovakian education at the time did not contemplate worthwhile.

Pixel’s to start with education and learning undertaking was the Butterfly Effect: a exclusive and hugely valued platform throughout the nation wherever profitable Slovakian electronic firms these as Sygic, Leaf, HubHub and Pixel Federation share their information with younger men and women, and the success are remarkable. Extra than 130 programme graduates have efficiently developed 22 products and solutions and generated four new begin-ups full of enthusiastic younger talent. With prolonged-time period economical aid from Pixel Federation, the dedicated persons powering Edulienka were being able to generate a standardized instruction technique that focuses on progressive and comprehensive development of 21st century competencies in socially deprived small children. Distributed amongst a selection of educational institutions in Slovakia, Pixel’s time and cash supported this undertaking to ensure the growth of the first university from 15 to 100 pupils and enabled these from socially disadvantaged people to analyze.

Pixel Federation also initiated the pandemic driven platform Who will aid Slovakia to assist Slovak health care amenities in the encounter of COVID-19. With each other with a amount of other parties, Pixel released a nationwide fundraising undertaking in a file time of just a handful of days, attaining wider help from numerous firms which include tech large Amazon, ČSOB Foundation and several others. In whole, Who will aid Slovakia, headed by Pixel Federation, effectively lifted an outstanding fund of much more than €1.4 million.

There is very little question that the outcomes Pixel has derived from its determination to supporting advancement inside Slovakia speak for by themselves. The instruction assignments alone have enabled hundreds of pupils to develop otherwise unattainable lifestyle competencies and assisted completely transform Slovakia into a gaming marketplace to be reckoned with.