Entain has secured media feeds from 35 British horse racing courses for UK clients of Ladbrokes and Coral shops until 2026, through an extension of its partnership with Sports Information Expert services (SIS) and Racecourse Media Team (RMG).
The arrangement will make certain a continued and seamless service of large-good quality, live horse racing content to retail customers and coincides with other measures by Entain to boost the retail knowledge for shoppers. These include upgrading and rising the quantity of sporting activities betting terminals in Ladbrokes and Coral shops and investing in new digital services in stores making the retail practical experience closer to on the net.
Andy Hicks, Entain’s Handling Director of Retail in the Uk and Ireland, commented:
“We delight ourselves in showcasing interesting and partaking content material in our retailers, giving the very best activities for our consumers. This partnership will ensure our buyers can take pleasure in higher-high quality written content reside from the most legendary horse racing events in the British isles – and is a vital component of our financial investment in digital expert services across retail.”
Richard Ames, Main Govt of SIS, observed:
“We’re pretty happy to have extended our partnership with Entain and seem forward to operating carefully with their makes to provide the most effective United kingdom horse racing written content by means of to 2026. By means of this newest offer, SIS continues to be a crucial component of the value chain that assures the horse racing business and bookmakers collaborate successfully, bringing entertaining experiences to bettors across the British isles and all-around the entire world.”
Martin Stevenson, CEO of RMG, said:
“RMG has prolonged liked a extremely valued marriage with Entain’s makes, and we’re delighted our racecourses’ quality, core racing content material will continue on to be relished by its clients. Together with our associates SIS, we glimpse ahead to performing closely with Entain in bringing our market place-major horseracing to some of the UK’s most legendary betting brands. Entain’s determination nevertheless to 2026 is testament to the energy of RMG and SIS’s supplying, and we seem forward to a lot more betting operators next match in because of system.”